“Arggh! Marketing! Yuck! I hate sales!” I hear you say. But marketing is just another name for the way you reach out to people who want and need your product or service that don’t yet know you personally. The sale is just when they agree the value of your offering. You do value it, don’t you?Public events that will attract relevant attendees can be a highly effective way of reaching people outside your usual list of connections. (The picture below is from an event attended by several Healerzone members who quite by ‘accident’ ended up together – we created a fabulous ‘buzz’, especially as we warmly referred people to each other!)
* often other exhibitors are potentially your clients/customers; after all, they probably share a high percentage of your values!
* getting ideas from other exhibitors on stall presentation, banner/flyer designs and great ideas for interacting with the public to make your next event even better
* make friends
* attending talks or workshops (ideally with a friend/colleague looking after your stall!)
Strategy – relationship building – information exchange – sale – great experience – ongoing sales and referrals – building your reputation as a wonderful, ethical person to do business with. And you are, aren’t you?!
When you show up authentically, open to possibilities, grounded, optimistic, you offer your best self to your ‘audience’ without coming across as desperate! Confidence builds with experience, and so does your effectiveness at these events. Ask for help and advice from more experienced people, jot down what you learn from it all, and above all