Baby Steps to Marketing – how will your clients find you?

When you go into the field of supporting the well-being of others, there’s always a core passion, plus one or more key skills you bring to the job.  But there’s more to it than that.   Reaching the people you wish to serve (and potentially be paid by...

Jen’s quick guide to social media

A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings, communities, images, business pages...

Value Yourself, Value Your Business

WHAT is the key element of your business? What shapes it? What brings it alive day after day? The answer has to be YOU! Your vision, your drive, your skills – yes, absolutely. Even more importantly, the person you are, with all your beliefs, and the things you value....

JEN’s QUICK GUIDE TO SOCIAL MEDIA

JEN’s QUICK GUIDE TO SOCIAL MEDIA A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings,...

Why should YOU exhibit? Marketing is not a dirty word!

You’ve probably heard (or at least experienced) that it generally takes between 5 and 9 marketing ‘touches’ before people buy something major – a treatment, workshop, progamme, full product range etc. “Arggh! Marketing!  Yuck!  I hate...