Baby Steps to Marketing – how will your clients find you?

When you go into the field of supporting the well-being of others, there’s always a core passion, plus one or more key skills you bring to the job.  But there’s more to it than that.   Reaching the people you wish to serve (and potentially be paid by unless you’re volunteering) is one of the key activities of a self-employed person or you won’t get the chance to do what you love to do!  And think of all the people you won’t help if they don’t know about you….. Law of Attraction, mindset, intention, relaxed expectation rather than desperation – crucial.  It still won’t do the job if you don’t take practical action. First of all, ask yourself – where do my ideal clients hang out?  Or people who could refer me to them?  No point doing any of the following unless your audience is there to notice!  So how can you get in front of potential clients so they become aware of you?   Here are some tried and tested ways (pick just one or two for starters and do it consistently before adding something else!): * Face to face networking (casually when you’re just chatting to people, or at dedicated business networking events) * Referrals by other therapists/medics or happy clients (do you have a formal affiliate scheme, reward system, or at least a habit of saying thank you?!) * Your website or blog (what’s your google ranking like?  Do you promote it on social media?  How else do they find it?) * Giving talks * Flyers, cards and brochures on notice boards or through letter boxes...

Jen’s quick guide to social media

A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings, communities, images, business pages FOURSQUARE – this is my yoga class address Maps, find where people/events are happening YOUTUBE –  watch me doing yoga Videos with comments by viewers – your virtual TV channel LINKEDIN –  my skills include teaching yoga Business only – profiles, groups, short messages PINTEREST – inspiring yoga images Images only, subject ‘pinboards’, share BLOG – my yoga  story Articles of unlimited length, can include images/videos; comments by readers INSTAGRAM – selfie of my toes as I do yoga Photos on the go, your day in images GOOGLE + – in depth yoga discussions Groups, community, chat, group video calls SKYPE – live video yoga class Free phone or video chat FORUMS – my opinion on your opinion of yoga Discussion groups RSS FEED – regular yoga updates Really Simple Syndication, click to get updates HOOTSUITE – single yoga post shared to lots of sites Set up your posts in advance to multiple sites WEBSITE – my yoga home Your central hub, where the links on social media connect with your content. FOR MORE ABOUT SOCIAL MEDIA, contact Jen Tiller about her Social Media 101 courses or book a 1-1 practical...

Value Yourself, Value Your Business

WHAT is the key element of your business? What shapes it? What brings it alive day after day? The answer has to be YOU! Your vision, your drive, your skills – yes, absolutely. Even more importantly, the person you are, with all your beliefs, and the things you value. When you know what you truly value, you can create a life, and business, in alignment with who you really are. That creates flow, attracts the clients, the support, the opportunities, that you need. This is law of attraction in action; it’s also plain common sense! Imagine a business in which the proprietor values caring, space, quality and making connection. Imagine that somehow they ended up running a business in a lightless, small office; selling products that fall apart in a short time; by mail-order. It would be hell. The only way they could make a success of such a business would be to stop being themselves. Long-term, this is not a viable strategy! Something has to give. Self-respect, energy, well-being. Eventually, the business itself! Imagine the same woman running a business in a place with light and space, the opportunity to meet people, make sure their needs are met with high quality products or services. Which one will prosper? Which one will love their work? Which one will attract clients and gain referrals? How closely does your business, and the way you run it, really match your values? Consider what you do on a daily/weekly/monthly basis. (eg: cleaning, accounting, networking, sales, service provision, self-nurturing, learning…..) List them where they fit against the categories below. 1 Skilled at and enjoy...

JEN’s QUICK GUIDE TO SOCIAL MEDIA

JEN’s QUICK GUIDE TO SOCIAL MEDIA A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings, communities, images, business pages FOURSQUARE – this is my yoga class address Maps, find where people/events are happening YOUTUBE –  watch me doing yoga Videos with comments by viewers – your virtual TV channel LINKEDIN –  my skills include teaching yoga Business only – profiles, groups, short messages PINTEREST – inspiring yoga images Images only, subject ‘pinboards’, share BLOG – my yoga  story Articles of unlimited length, can include images/videos; comments by readers INSTAGRAM – selfie of my toes as I do yoga Photos on the go, your day in images GOOGLE + – in depth yoga discussions Groups, community, chat, group video calls SKYPE – live video yoga class Free phone or video chat FORUMS – my opinion on your opinion of yoga Discussion groups RSS FEED – regular yoga updates Really Simple Syndication, click to get updates HOOTSUITE – single yoga post shared to lots of sites Set up your posts in advance to multiple sites WEBSITE – my yoga home Your central hub, where the links on social media connect with your content. For more info on Social Media for your business, contact Jen Tiller about Social Media 101 workshops or personal help...

Why should YOU exhibit? Marketing is not a dirty word!

You’ve probably heard (or at least experienced) that it generally takes between 5 and 9 marketing ‘touches’ before people buy something major – a treatment, workshop, progamme, full product range etc. “Arggh! Marketing!  Yuck!  I hate sales!”  I hear you say.  But marketing is just another name for the way you reach out to people who want and need your product or service that don’t yet know you personally.  The sale is just when they agree the value of your offering.  You do value it, don’t you?Public events that will attract relevant attendees  can be a highly effective way of reaching people outside your usual list of  connections.   (The picture below is from an event attended by several Healerzone members who quite by ‘accident’ ended up together  – we created a fabulous ‘buzz’, especially as we warmly referred people to each other!) If you’re thinking about exhibiting at the  Herts Health and Wholeness Festival (or any similar event), it’s really important to spend time to get clear about what you want to get out of it.  What’s possible to get out of it.  Sure, sales on the day are good.  But these events can be MUCH more than that.Could it also be about * giving tasters that demonstrate your products/skills to potential long-term clients * a chance to promote your workshops, books or training * networking opportunities with people who could cross-refer or even create joint ventures with you * often other exhibitors are potentially your clients/customers; after all, they probably share a high percentage of your values! * photo or video opportunity * learning opportunities * getting ideas from other...