Baby Steps to Marketing – how will your clients find you?

When you go into the field of supporting the well-being of others, there’s always a core passion, plus one or more key skills you bring to the job.  But there’s more to it than that.   Reaching the people you wish to serve (and potentially be paid by unless you’re volunteering) is one of the key activities of a self-employed person or you won’t get the chance to do what you love to do!  And think of all the people you won’t help if they don’t know about you….. Law of Attraction, mindset, intention, relaxed expectation rather than desperation – crucial.  It still won’t do the job if you don’t take practical action. First of all, ask yourself – where do my ideal clients hang out?  Or people who could refer me to them?  No point doing any of the following unless your audience is there to notice!  So how can you get in front of potential clients so they become aware of you?   Here are some tried and tested ways (pick just one or two for starters and do it consistently before adding something else!): * Face to face networking (casually when you’re just chatting to people, or at dedicated business networking events) * Referrals by other therapists/medics or happy clients (do you have a formal affiliate scheme, reward system, or at least a habit of saying thank you?!) * Your website or blog (what’s your google ranking like?  Do you promote it on social media?  How else do they find it?) * Giving talks * Flyers, cards and brochures on notice boards or through letter boxes...

Jen’s quick guide to social media

A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings, communities, images, business pages FOURSQUARE – this is my yoga class address Maps, find where people/events are happening YOUTUBE –  watch me doing yoga Videos with comments by viewers – your virtual TV channel LINKEDIN –  my skills include teaching yoga Business only – profiles, groups, short messages PINTEREST – inspiring yoga images Images only, subject ‘pinboards’, share BLOG – my yoga  story Articles of unlimited length, can include images/videos; comments by readers INSTAGRAM – selfie of my toes as I do yoga Photos on the go, your day in images GOOGLE + – in depth yoga discussions Groups, community, chat, group video calls SKYPE – live video yoga class Free phone or video chat FORUMS – my opinion on your opinion of yoga Discussion groups RSS FEED – regular yoga updates Really Simple Syndication, click to get updates HOOTSUITE – single yoga post shared to lots of sites Set up your posts in advance to multiple sites WEBSITE – my yoga home Your central hub, where the links on social media connect with your content. FOR MORE ABOUT SOCIAL MEDIA, contact Jen Tiller about her Social Media 101 courses or book a 1-1 practical...

Book Review – Alternative Earth

Type: Alternative earth novel – suitable for 10+ NATION by Terry Pratchett Doubleday Books Published 2008 ISBN: 978-0-385-61730-5 410 pages There is some humour, and a great deal of gentle social commentary in this story of the aftermath of a tidal wave on a small island in the southern oceans. Set in an alternative time line of about a century ago, a very young English heiress is the only survivor of a shipwreck. Meeting with the remaining islander, a young lad caught (to him literally) in the moment between boyhood and adulthood, the culture shock for both provides the source of character development, plot and humour alike. Together they discover that the oral history of the island, with it’s gods and magic, has a basis in reality. Science and faith collide as they and the stragglers that find refuge on the island come to a new understanding of their place in the world. Book Review Type:...

A New Earth – book review

A NEW EARTH by Eckhart Tolle (author of The Power of Now) Penguin Books Published 2005 ISBN-13: 978-0-141-02759-3 313 pages This book is a challenge to our every day view of the world. Eckart Tolle consistently reminds us that being in the present moment is vital to maintaining sanity and creating spiritual space. When you experience this moment without demanding that it is other than it is, the mind quiets (briefly at first!) and healthier options become more available. The shoulds, oughts and musts become less immediate, and the spirit balances and lifts. This book requires much of its readers. All is illusion, yet we must deal with the ‘real’ world while recognising our own blinkers and filters. According to the author, the ego is just the experience, it is the observer, the consciousness that there IS an experience, that is the true self. In NLP terms, being in second position – constantly. Many of us can achieve that briefly, but observing our selves every moment requires huge discipline. There are numerous exercises in the book to assist with achieving greater awareness. I found this book fascinating, difficult, and occasionally the logic trail eluded me – a certain amount of faith seems required to accept the whole structure. As I continue to try to observe myself thinking about trying to observe myself (a bit tortuous that!) there come definite moments of stillness, clarity and honesty that are worth having. I’m sure more will come. A personal hint: start with the space between the breaths to create instant quiet. Breathe out, rest the breath, notice the quiet. It’s always there...

Riding with Your Mind (for horse lovers everywhere)

This is the core of an article I co-wrote recently for the Riding with Your Mind Magazine. It’s about the concept of using your emotional and energy state to be effective when working with horses. It also applies to being around people and dogs! The Mary referred to is Mary Wanless, the originator of ‘Riding With Your Mind’. The ‘voice’ is Nicky’s. Being present on purpose – By Nicky Smith (Riding With Your Mind teacher) and Jen Tiller (NLP Trainer, Reiki Master, EFT Practitioner, Buteyko Breathing therapist) A group of riders I teach challenge me to talk on a different subject each month in the form of a dismounted lecture/ workshop/ discussion group. The subjects chosen are those close to their hearts, from where they are on their journey. Some of these have been on safe subjects like the rider’s framework, enabling me to lift all the info out of, “For the Good of the Rider”, others are more challenging. One such subject was, ” being present”, what does it mean and how do you do it ?. In her dismounted workshop’s Mary talks about staying present to the situation, of being in flow and about running mental rehersals to improve your confidence and your performance. This subject is tricky ,as like many other riding skills you either have it or you don’t and the other side of the coin is outside of your experience to date or your imagination. So you either are present and so don’t know what the issue is or you are not ,or not often, and don’t know the way there. In situations of...

Value Yourself, Value Your Business

WHAT is the key element of your business? What shapes it? What brings it alive day after day? The answer has to be YOU! Your vision, your drive, your skills – yes, absolutely. Even more importantly, the person you are, with all your beliefs, and the things you value. When you know what you truly value, you can create a life, and business, in alignment with who you really are. That creates flow, attracts the clients, the support, the opportunities, that you need. This is law of attraction in action; it’s also plain common sense! Imagine a business in which the proprietor values caring, space, quality and making connection. Imagine that somehow they ended up running a business in a lightless, small office; selling products that fall apart in a short time; by mail-order. It would be hell. The only way they could make a success of such a business would be to stop being themselves. Long-term, this is not a viable strategy! Something has to give. Self-respect, energy, well-being. Eventually, the business itself! Imagine the same woman running a business in a place with light and space, the opportunity to meet people, make sure their needs are met with high quality products or services. Which one will prosper? Which one will love their work? Which one will attract clients and gain referrals? How closely does your business, and the way you run it, really match your values? Consider what you do on a daily/weekly/monthly basis. (eg: cleaning, accounting, networking, sales, service provision, self-nurturing, learning…..) List them where they fit against the categories below. 1 Skilled at and enjoy...

JEN’s QUICK GUIDE TO SOCIAL MEDIA

JEN’s QUICK GUIDE TO SOCIAL MEDIA A tongue-in-cheek but practical overview TWITTER – I just went to yoga class Up to 140 character tweets. Chat and retweets, links, text style language FACEBOOK – like and share my yoga experience Conversation, event listings, communities, images, business pages FOURSQUARE – this is my yoga class address Maps, find where people/events are happening YOUTUBE –  watch me doing yoga Videos with comments by viewers – your virtual TV channel LINKEDIN –  my skills include teaching yoga Business only – profiles, groups, short messages PINTEREST – inspiring yoga images Images only, subject ‘pinboards’, share BLOG – my yoga  story Articles of unlimited length, can include images/videos; comments by readers INSTAGRAM – selfie of my toes as I do yoga Photos on the go, your day in images GOOGLE + – in depth yoga discussions Groups, community, chat, group video calls SKYPE – live video yoga class Free phone or video chat FORUMS – my opinion on your opinion of yoga Discussion groups RSS FEED – regular yoga updates Really Simple Syndication, click to get updates HOOTSUITE – single yoga post shared to lots of sites Set up your posts in advance to multiple sites WEBSITE – my yoga home Your central hub, where the links on social media connect with your content. For more info on Social Media for your business, contact Jen Tiller about Social Media 101 workshops or personal help...

Why should YOU exhibit? Marketing is not a dirty word!

You’ve probably heard (or at least experienced) that it generally takes between 5 and 9 marketing ‘touches’ before people buy something major – a treatment, workshop, progamme, full product range etc. “Arggh! Marketing!  Yuck!  I hate sales!”  I hear you say.  But marketing is just another name for the way you reach out to people who want and need your product or service that don’t yet know you personally.  The sale is just when they agree the value of your offering.  You do value it, don’t you?Public events that will attract relevant attendees  can be a highly effective way of reaching people outside your usual list of  connections.   (The picture below is from an event attended by several Healerzone members who quite by ‘accident’ ended up together  – we created a fabulous ‘buzz’, especially as we warmly referred people to each other!) If you’re thinking about exhibiting at the  Herts Health and Wholeness Festival (or any similar event), it’s really important to spend time to get clear about what you want to get out of it.  What’s possible to get out of it.  Sure, sales on the day are good.  But these events can be MUCH more than that.Could it also be about * giving tasters that demonstrate your products/skills to potential long-term clients * a chance to promote your workshops, books or training * networking opportunities with people who could cross-refer or even create joint ventures with you * often other exhibitors are potentially your clients/customers; after all, they probably share a high percentage of your values! * photo or video opportunity * learning opportunities * getting ideas from other...

Better breathing with Buteyko

We breathe 20 to 30 THOUSAND times a day.  That’s a lot of chances to feel better!  Here are some simple ways to improve your breathing, from Jen Tiller’s ‘Personal Best’ programme, combining the clinically proven Buteyko Method and a range of practical techniques for relaxation and mindfulness. Notice what you’re doing. Are your shoulders relaxed and still?  Is your posture upright?   Is your mouth closed?  Is your breathing silent?   If yes, that’s good!  If not, there’s some work to do!  Breathe quietly through your nose – yes, in AND out, all the time except when speaking or eating etc.  It reduces over-breathing, filters out dust and pollen, prevents loss of moisture from the mouth (important during exercise), warms air before it reaches the throat in winter, and adds tiny amounts of Nitric Oxide to the oxygen which improves oxygen uptake into the lungs.  Good breathing is slow, gentle, silent breathing – it’s efficient, and it feels good!  If you put a finger under your nose, notice how much ‘breeze’ you feel on the out breath.  If you slow down the out breath, over time you can end up just feeling a slight warmth – this is ideal when you are at rest.  BLOCKED NOSE?  Breathe out, pause, and wait a few seconds.  Repeat.  Often the inflammation in your nose will reduce enough to create a small opening in the airways.  As much as possible, use your nose to breathe – USE IT OR LOSE IT! Use diaphragm breathing.  The most efficient breathing is done in the lowest part of the chest and belly – think of the way a healthy...

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